SEO Content Model Builder

The hardest part of building a content model is knowing where to start

What do I model? What do I call this content type? Using SchemaFlow, schemas provide all of the answers, you just pick parts of the standard work best for you.

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For Content Strategists

Build content models quickly and easily with standards

For Front End Developers

Create and export templated JSON-LD for

For Marketing Teams

Easily communicate SEO strategy with Developers


  • Plan your websites and connect your content models to Google and other major search engines.
  • Use the standard, which contains more than 750 content types, and model for almost any circumstance.
  • Use FigJam's easy visual interface to select the elements that your digital property needs.


  • Content Types: Select a source schema to create a starting point for your content model.
  • Content Elements: Select schema properties based on the selected schema to add detail to your content model.
  • Example content: Select the expected format of your content to add example content for each schema property and increase content model understanding.
  • Export: Select all or part of the model to export in the JSON-LD format. With example content included, the JSON-LD export is ready to use on your webpages as markup for search indexing.


What is a Schema?

A schema is an outline or model that defines how information should be created or organized. Many systems, such as databases, content management systems (CMSs), and others, use schemas to define the rules for the information that they store. Templates and content models are types of schemas that can define required sections, required metadata, maximum length, and other rules for a specific type of content.

What is is best known for maintaining the standard schema that Google and other search engines use to ‘understand’ content on the web. Millions of webpages use markup based on schemas to enhance how their search results are ranked and displayed by Google and other search engines.

Why use for content modeling?

In addition to providing a great foundation for content modeling, schemas provide significant benefits when content gets used on the web. It is a breeze for developers to create the markup required by search engines when the content structure already maps perfectly to Or, even easier, just export the necessary markup directly from FigJam with SchemaFlow.